01
Performance Marketing
Media that is accountable to revenue, not impressions.
Service 10
The audience you already own.
Lifecycle and retention programmes across email, WhatsApp and SMS — segmentation, automation and testing on the audience you already paid to acquire.
Acquisition costs rise every year. The audience already in your database does not. Lifecycle marketing is usually the highest-margin revenue available to a brand and the most consistently under-resourced.
We build the segmentation, the automated journeys and the testing discipline that turn a static list into a compounding revenue channel — and connect it back to acquisition so LTV informs what you can afford to bid.
WHAT YOU END UP WITH
- Automated journeys that earn while you sleep
- Segments that reflect behaviour, not guesswork
- LTV data feeding acquisition decisions
Capabilities
01
Lifecycle mapping and journey design
02
Segmentation and RFM modelling
03
Email, WhatsApp and SMS automation
04
Retention, win-back and loyalty programmes
05
Deliverability and list health
06
LTV and cohort reporting
How we run it
01
Discover
Understand the business before the marketing.
02
Strategize
Decide where growth is actually available.
03
Create
Build the campaigns, content and experiences.
04
Optimize
Let the data decide what survives.
05
Scale
Double down — and know what to stop.
Works well with
02
SEO & AI Search
Rank in search. Get quoted by answer engines.
03
Google Ads & Paid Media
Intent is the most valuable inventory on the internet.
We will look at what you have, tell you what we would change first, and what we would expect it to be worth.
Or reach us directly — info@connective9.com