01
Performance Marketing
Media that is accountable to revenue, not impressions.
Service 11
You cannot optimise what you cannot trust.
GA4, Tag Manager, server-side tracking, dashboards and attribution modelling — the measurement foundation everything else in the plan depends on.
Signal loss, consent requirements and automated bidding have made measurement harder and more important at the same time. An account optimising toward a broken conversion event will scale the wrong thing, confidently.
We start most engagements here: audit the tracking, fix the data layer, agree the definitions, and build reporting that the marketing team, the sales team and the CFO all read the same way.
WHAT YOU END UP WITH
- One agreed definition of a conversion
- Bidding fed by clean, deduplicated signals
- Reporting that survives scrutiny
Capabilities
01
GA4 and Google Tag Manager implementation and audits
02
Server-side tagging and conversions API
03
Consent mode and privacy-compliant measurement
04
Data layer design and event taxonomy
05
Dashboards in Looker Studio and BI tools
06
Attribution modelling and incrementality testing
How we run it
01
Discover
Understand the business before the marketing.
02
Strategize
Decide where growth is actually available.
03
Create
Build the campaigns, content and experiences.
04
Optimize
Let the data decide what survives.
05
Scale
Double down — and know what to stop.
FAQ
Yes — implementation, migration and audit, including data layer design, event taxonomy, consent mode and server-side tagging where signal loss justifies it.
Works well with
02
SEO & AI Search
Rank in search. Get quoted by answer engines.
03
Google Ads & Paid Media
Intent is the most valuable inventory on the internet.
We will look at what you have, tell you what we would change first, and what we would expect it to be worth.
Or reach us directly — info@connective9.com