01
Performance Marketing
Media that is accountable to revenue, not impressions.
We plan, buy and optimise paid media against the number that actually matters to your business — cost per acquisition, return on ad spend, or qualified pipeline.
Explore
Services
Take the whole engine or the single part that is currently the bottleneck. Either way, the measurement spine is the same.
02
SEO & AI Search
Rank in search. Get quoted by answer engines.
Classical SEO discipline — architecture, content, authority — extended into AEO and GEO so your brand is retrievable by the systems people now ask instead of search.
Explore
03
Google Ads & Paid Media
Intent is the most valuable inventory on the internet.
Search, Shopping, Performance Max, YouTube and Demand Gen — structured, bid and measured so automation works for your margin instead of against it.
Explore
04
Social Media Marketing
Attention you earn, then convert.
Platform strategy, content systems, community management and paid social — organised so organic and paid feed each other instead of running in separate silos.
Explore
05
Content & Creative
Creative gets attention. Performance gets results. You need both.
Editorial content, performance creative, video and design produced as a system, with enough volume and structure to learn from.
Explore
06
Influencer Marketing
Borrowed trust, measured properly.
Creator sourcing, briefing, negotiation, whitelisting and measurement — run as a performance channel with real attribution, not a gifting exercise.
Explore
07
Web Development & CRO
The fastest growth lever is usually the page you already paid for.
Websites, landing pages and e-commerce experiences engineered for speed, crawlability and conversion — then improved continuously through structured testing.
Explore
08
Lead Generation
Volume is easy. Qualified volume is the job.
Demand capture and demand creation programmes wired into your CRM, optimised against qualified pipeline rather than raw form fills.
Explore
09
Online Reputation Management
What people find when they check you out.
Brand search results, review ecosystems, monitoring and response — managed so the evidence a buyer finds matches the business you actually run.
Explore
10
Email / CRM Marketing
The audience you already own.
Lifecycle and retention programmes across email, WhatsApp and SMS — segmentation, automation and testing on the audience you already paid to acquire.
Explore
11
Analytics & Attribution
You cannot optimise what you cannot trust.
GA4, Tag Manager, server-side tracking, dashboards and attribution modelling — the measurement foundation everything else in the plan depends on.
Explore
12
Digital Strategy
The plan before the spend.
Market and competitor analysis, positioning, channel mix modelling and growth roadmaps — the work that decides whether the execution is worth doing at all.
Explore
SEO · AEO · GEO
Direct answer
What is the difference between SEO, AEO and GEO?
SEO earns a position in a ranked list. AEO shapes content so an engine can lift a direct answer and attribute it to you. GEO builds the brand entity and citation footprint that make generative systems confident enough to name you. Most brands now need all three.
SEO
Search Engine Optimisation
Rank where your customers search.
Technical foundations, topical authority and content that earns position in classical search results — still the largest source of qualified, compounding demand for most businesses.
- Technical & crawl architecture
- Topical authority mapping
- Content and digital PR
AEO
Answer Engine Optimisation
Become the answer when customers ask.
Question-shaped content, concise answer blocks and correct structured data, so engines that answer directly can extract your material cleanly and attribute it to your brand.
- Question-led content design
- Structured data & schema
- Featured and direct answers
GEO
Generative Engine Optimisation
Be cited inside AI-generated answers.
A consistent, well-described brand entity and a credible citation footprint, so generative systems are confident enough to retrieve and mention you by name.
- Brand entity strengthening
- Citation footprint building
- AI answer visibility tracking
THE DISCOVERY JOURNEY
Google SearchFeatured ResultsAI OverviewsGenerative AnswersBrand Discovery
Most engagements start with an audit that tells you where the biggest, cheapest improvement actually is.
Or reach us directly — info@connective9.com